The ultimate goal of ScubaFitŪ is to get divers exercising.
This requires changing the way divers think about physical fitness and diving, translating research into a practical message, teaching divers easy-to-follow FitDiverŪ workouts, and motivating them to participate in exercise for all the right reasons.
FitDiversŪ are better divers, safer divers and happier divers. Bring the ScubaFitŪ Advantage to your dive center. - Gretchen M. Ashton, CFT, NBFE
ScubaFitŪ? Advantage Licensing Program Outline A ScubaFitŪ Licensing Agreement Must be Signed for this Program. Contact: gretchen@scubafit.com or (760) 271-6069
ScubaFitŪ Recognition: Use of logos and name in your dive center to promote classes using the ScubaFitŪ FitDiverŪ classroom materials. This logo use is limited to event calendars, flyers, and a link on your website. License does not include use of logo or terminology on brochures, business cards, apparel, or any items for resale, nor does this license agreement grant sublicensing or transfer of ownership in any way.
Your dive center will automatically at no additional charge get logo recognition as a FitDiverŪ Merchant and the designation of a ScubaFitŪ Advantage Dive Center. Divers will be able to access a list of participating merchants on the ScubaFitŪ website and link directly to your website. The listing, which will also be included in FitDiver membership packets, will include all contact information (i.e. name, telephone, fax, location, e-mail and your logo). As a FitDiverŪ Merchant, you may provide ScubaFitŪ (at no charge) advertising items that will be included in the membership packets of new FitDiverŪ members.
ScubaFitŪ Presentation: The licensing agreement includes a Power Point presentation and handouts for classroom instruction introducing the ScubaFitŪ program. The presentation lasts between 45 and 60-minutes, depending on the speaker and time allotted for question and answer. A one-hour time block is recommended. The licensing agreement includes unlimited use of these classroom materials for the term of the agreement (one-year).
FitDiverŪ Membership: All speakers, instructors and attendees of the class, must become FitDiverŪ members. This means that you will charge a minimum fee equal to the one-year enrollment of $29.95. This price is exclusive to ScubaFitŪ Advantage clients and their students. As of June 1st, 2009, the online FitDiverŪ registration is $49.95. This encourages divers to connect with your dive center or dive club to take advantage of this reduced membership enrollment. You can register FitDiversŪ online, or they can do it directly before or during the class. You may decide to charge an additional fee to cover the costs of copying original handouts provided by ScubaFitŪ, to pay your speaker, use of facility, refreshments, etc. You may have a designated staff member be your ScubaFitŪ program director or contact. This person would hold a personal FitDiverŪ membership.
ScubaFitŪ Advantage Incentive Program: As you register FitDiverŪ members you will earn a discount on your licensing fees.
Cost of ScubaFitŪ Advantage - $420.00 per year paid as follows:
One payment of $105.00 (3-months), which is non-refundable and covers cost of set-up, i.e. digital logo, website links, and classroom materials.
Monthly payments of $35.00 per month for nine months. Each time you register five (5) FitDiverŪ members, you receive a $5.00 discount off the monthly fee.
For example: If during the first three months, you registered 10 FitDiverŪ members, your first monthly payment would be $25.00. If during the next month you registered five (5) more FitDiverŪ members, your next monthly payment would be $20.00. If you did not register anymore FitDiversŪ for the remainder of the year, your remaining monthly payment for seven (7) months would be $20.00. In this example, you will have paid only $290.00 for your annual licensing instead of $420.00.
It is important to note, that the ScubaFitŪ Professional and Personal Terms of Use apply to the licensing agreement. All use of ScubaFitŪ and FitDiverŪ identification, materials and methods must be approved in writing by Gretchen M. Ashton, CFT, NBFE, owner of ScubaFitŪ. This is accomplished by completing a ScubaFitŪ Licensing Agreement which stipulates all details and terms.
Payment Terms and Cancellation: Payment is made in advance for the first three-months and is non-refundable. Payments based on FitDiverŪ registration (which must occur before the first of the next month) are made by the first of each month thereafter. If payment is not made by the 10th of the month, the licensing agreement is in jeopardy of cancellation and a notice will be sent. Cancellation of the license agreement is effective 30-days from the date of the first missed payment. If cancellation occurs, all ScubafitŪ classroom materials, logo use and references of any kind made to the program must be immediately removed from use and all places of business, website and event calendars. Reinstatement of licensing agreement is at the discretion of Gretchen M. Ashton, CFT, NBFE, owner of ScubaFitŪ. FitDiverŪ members will retain their membership in good standing regardless of licensing status of their dive center or dive club.
FitDiver Merchant Discount Program
Promote your business and show your support for divers who take an interest in a healthy lifestyle!
The ScubaFitŪ Merchant Discount Program provides an opportunity for dive centers, instructors, certifying agencies, equipment retailers, dive insurance providers, travel agencies and resorts to gain exposure by offering a discount to ScubaFitŪ FitDiverŪ members.
The program includes logo recognition and website links in exchange for a discount on products and services. There is a nominal one time set up fee of $35.00. Merchants will also have the opportunity to provide additional marketing materials to be included in ScubaFitŪ Membership packets.
ScubaFitŪ members receive discounts by providing their FitDiverŪ membership card to participating merchants.
Copyright 2007-2012, ScubaFitŪ and FitDiverŪ all rights reserved, Gretchen M. Ashton, CFT, NBFE, Owner Use of images, graphics, text or fitness training recommendations contained on these pages without prior written authorization by Gretchen M. Ashton, Owner of ScubaFitŪ is prohibited.
Trademark registrations for ScubaFitŪ and FitDiverŪ are standard character and are protected with broad rights. The use of the term "scuba fitness" or any variations of the words ScubaFitŪ and FitDiverŪ to promote, instruct, describe, conduct, advertise, and/or discuss exercises and fitness, which has not been exclusively developed by ScubaFitŪ and FitDiverŪ or owner, Gretchen M. Ashton, CFT, NBFE, for any purpose including website / database / RSS Feeds / Blogs / Forums / SEO use is considered an infringement due to likelihood of confusion and dilution of brand identity.
Disclaimer: This information is intended for educational purposes, to promote exercise and foster discussion. It is necessary to seek professional medical evaluation and clearance before beginning any exercise program. Further, it is well-advised to seek professional fitness instruction when engaging in new physical activity. An Agreement of Waiver and Release of Liability is required for FitDiverŪ membership. Webmaster: gretchen m. ashton